Welcome to the Portuguese Radio Network – serving 400,000 Portuguese and Portuguese descendants in northern and central California. KLBS 1330 AM serves the agricultural San Joaquin Valley and beyond, from Stockton in the north to Bakersfield in the south. Broadcasting from Los Baños, KLBS joins its sister station, KSQQ 96.1 FM, in serving the largest Portuguese community in the United States.
Portuguese is the third most spoken Western language, after Spanish and English
The Portuguese Radio Network has over fifty years of experience serving its audience, dating back to the former KRVE 95.3 FM in 1974. KLBS was acquired in 1982 and KSQQ came into operation in 1990. KSQQ broadcasts from the capital of Silicon Valley, San José, where Portuguese immigrants and their descendants dominate the construction sector; while in the San Joaquin Valley, Portuguese control the world’s largest dairy industry.
Portuguese is the third most spoken Western language, after Spanish and English, and the fifth most spoken language in the world today. California has prospered from Portuguese immigration since the mid-18th century. Lusophone immigrants came from Portugal, the Azores, Madeira, Macau, Brazil and a dozen other countries and island groups where Portuguese is the primary language spoken.
Realize the value of transmitting your message to this economic powerhouse – the Portuguese community in California. Join us today!